Adwoa Owusuaa Bobie

Adwoa Owusuaa Bobie is a research fellow at the Centre for Cultural and African Studies (CeCASt) at the Kwame Nkrumah University of Science and Technology (KNUST), Ghana. Her research interests lie in the Culture and Creative Industries in Ghana and Nigeria, with a focus on fashion, clothing, and textiles. Adwoa’s works highlight the creativity and innovation in contemporary fashion from Africa, fashion sustainability, and the menace of fashion waste, the entrepreneurship of fashion and clothing, and the social, political, cultural, and economic functionalities of fashion, textile, and clothing.

Adwoa’s study under the ASCL Fellowship looks at trade internationalisation of fashion in Ghana. It discusses fashion trade internationalisation through the lens of opportunities of digital platforms and the difficulties of poor payment and shipping infrastructures.