Appplying marketing channel theory to food marketing in developing countries: Vertical disintegration model for horticultural marketing channels in Kenya
Title | Appplying marketing channel theory to food marketing in developing countries: Vertical disintegration model for horticultural marketing channels in Kenya |
Publication Type | Journal Article |
Year of Publication | 2001 |
Authors | T. Dijkstra, M. Meulenberg, and A. van Tilburg |
Secondary Title | Agribusiness |
Volume | 17 |
Issue | 2 |
Pagination | 227 - 241 |
Date Published | 2001/// |
Publication Language | eng |
Keywords | Country, developing countries, food, Kenya, marketing |
Citation Key | 3150 |