Destructive attraction: factors that influence hunting pressure on the Blue Bird-of-paradise Paradisaea rudolphi

The Blue Bird-of-paradise Paradisaea rudolphi (BBOP) is a globally threatened species restricted to the montane rainforest of Papua New Guinea (PNG). Local inhabitants hunt the BBOP for its feathers, which is one of the main reasons for its population decline. The feathers are used for both traditional and commercial purposes. So far virtually nothing is known about which factors enhance or decrease hunting pressure, and how this is influenced by ongoing market integration of local communities. Field research in PNG suggests that the demand for BBOP feathers and, with that, the collection intensity, primarily stem from traditional uses, such as head decoration. Interest in the traditional use of the feathers is particularly high in remote villages, while the value attributed to living birds is higher in less remote villages, suggesting a decrease of BBOP collection intensity with increased market integration. However, increased access to 'outside influences' (namely tourism and Christianity) may both decrease as well as increase hunting pressures. Finally, we argue that awareness-raising among local people, government officials and tourists may well be the most sensible conservation measure.