Tourism and its discontents : Suri-tourist encounters in southern Ethiopia

Encounters between foreign tourists and people of different cultural background become very common in a globalized world. The nature of this exchange in cultural terms relates questions of identity construction and the emergence or creation of difference. This article addresses tourist-'native' encounters in a semiotic perspective, which helps to reveal its essentially contested aspects. The empirical study relates to the Suri people of southern Ethiopia, a small ethnic group of agropastoralists only recently 'discovered' by tourists and displaying notable aggression towards them. Suri reject their role in the 'tourist game' of creating a realist experience of the Other, and staunchly assert their own identity and would-be equality vis-à-vis these affluent visitors